CAPTAIN & CHIEF CREATIVE OFFICER
January 18, 2021
“Changes in Latitudes, Changes in Attitudes”
by Rick Jones
CHANGE is inevitable. This time last year no one had heard of Covid 19 and yet it came and changed both our lives and our businesses forever. I know I didn’t appreciate anything about the Corona Virus, but I do know I am a better person, a better leader and a better husband, father and grandfather because of what I have learned and applied this year.
But, in most cases, I like change. I’m a “if it’s not broken, then break it” kind of guy. I believe only change can move us forward – both personally and professionally.
You can either embrace change or suffer the consequences because change is always coming. In other words – you can either have lunch or be lunch.
We have big changes coming to FishBait. After 17 years, I will step down from my role as CEO and we are bringing in a new leader. We are combining our two businesses, FishBait Marketing and R&R Bait & Tackle into a new entity called FishBait Solutions. My longtime partner Ron Cook will become the chairman of the new company, I’ll continue in my role as the Captain and we’ll embrace our new leader Rob Temple.
Rob and I have been great friends and business colleagues for a very long time. We both grew up in Atlanta, both are DeKalb County boys (I went to Avondale and he went to Druid Hills). Rob is a graduate of the University of North Carolina and a very proud Tar Heel. We first met when he worked for my good friend Mike Reisman at an agency called ISES - International Sports and Entertainment Strategies. Later we started working together when Rob went to ESPN. Rob’s wife Betty is the managing partner at a major law firm, Womble Bond Dickinson, and he has three children – Sophie, Sarah Beth and Hudson. Rob and his family live on a beautiful farm in Travelers Rest, South Carolina.
One of things that was reinforced from this Covid 19 year is my desire to only work with people I love. Rob is someone that I have such respect for, but I also consider to be one of my best friends. And what’s better than working with your best friends – that would be nothing.
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