Krista Keene Massey has spent over 25 years as a sports and entertainment marketing executive for major corporations by building lasting relationships based on aligned purpose, consumer insights, creative activations, flawless execution and shared success.  Her impressive career includes building partnerships with a great many professional sports and entertainment organizations including corporate alliances with NASCAR, NCAA, two NFL Super Bowls, Ford Motor Company, The Walt Disney Company, the historic Ryman Auditorium and the strategic negotiation and execution of the Atlanta Braves naming rights partnership,

As a native Atlantan, Krista also gives back her time, talent and treasure with passion.  She is currently President of WISE Atlanta, and serving on the board of The Joseph Sams school and Mercer University’s Sports Marketing Advisors.  In addition, she is currently an Adjunct Professor in the Stetson School of Business at Mercer University, where she earned an MBA in 2000.  Krista is also a public speaker on issues related to wellness and being a working mother.

When she is not working, Krista and her husband Chad are trying to keep up with their teenage sons, Drew and Jake.