Long-time partner with Rick in the esteemed R&R Bait and Tackle agency in Nashville, Ron Cook helps maximize FishBait’s talented team and partner relationships. Ron has been in the Sports and Entertainment Marketing business since 1985. His primary career focus has been sponsorships and endorsements for athletes, entertainers, and brands. He has managed professional athletes, entertainers, and worked in every area of Sports and Entertainment Marketing. Considered by many to be a corporate "dot-connector", Ron enjoys marrying the right brands with the right partner or sponsorship experience. He is also sought after in "brand strategy" assistance for individuals and companies.

When not working, Ron spends time with his wife Peggy and their 12 grandkids. Ron and Peggy live just outside Nashville, Tennessee